00. Summary

Designed and executed a structured marketplace growth system, stacking Challenge Program as the supply driver and Marketplace iteration as the demand enabler, optimizing liquidity.

01. Problem Statement

Limex aimed to become the go-to platform for quantitative traders but struggled with severe adoption friction—an 88% user drop-off rate.

Initial efforts focused on incremental marketplace improvements, failing to establish critical trader adoption and network effects.

Solution

Pivot to an API Trading Challenge, leveraging leaderboards, social engagement, and real-time performance tracking to:

Attract top professional (quant) traders
Strengthen marketplace credibility
Create engagement loops for long-term retention

02. Product Strategy & Execution

Refocused product strategy from marketplace optimizations to trader acquisition, driving a 6x increase in professional trader adoption.
Launched a Quant Trading Challenge to create engagement loops and drive organic user acquisition.
Secured C-level buy-in to shift focus from casual users to seeding supply-first with high-skill traders to create network effects.

Key Product Decisions & Implementation

Removed onboarding friction, improving conversion & addressing the 88% drop-of
Implemented leaderboards & real-time tracking, boosting engagement & retention.
Refined trader incentives based on behavioral insights, optimizing participation rates.

03. UX Research Insights → Strategic Product Pivot