00. Summary
“Building a Privacy-First Marketplace for Hotel Booking”
Designed a trust-building system for a privacy-first hotel marketplace—integrating AI-powered security, optimized search mechanics, and onboarding improvements to reinforce user confidence & adoption.
01. Problem Statement
The hotel booking industry in South Korea covertly enabled privacy violations for profit, despite growing public concerns over spycam incidents—95% of victims being women. Despite widespread distrust, users continued using exploitative platforms due to a lack of viable alternatives.
sPresto set out to disrupt the industry by launching the first AI-powered hotel booking platform with built-in security solutions, balancing privacy, trust, and seamless UX to drive mass adoption.
02. Product Strategy & Execution
- Led the end-to-end product development and 0→1 launch of South Korea’s first security-driven hotel booking platform, establishing privacy as a market differentiator.
- Defined & executed the go-to-market strategy, leveraging competitive benchmarking & user research to drive mass adoption and retention: 1M+ users, $5.6M revenue, 20% rebooking rate
- Built & prioritized a high-impact MVP roadmap, balancing privacy features with seamless booking UX: 4.9 AppStore rating in 6 months.
Key Product Decisions & Implementation
- Integrated privacy AI spycam detection as a core menu tab, increasing user trust & boosting 5-star reviews by 32%.
- Optimized search UX via A/B testing, increasing search-to-listing clicks by 66% & reducing bounce rates.
- Launched growth-focused promotions, increasing new platform installations by 140% in 6 weeks.
Key Design Decisions
03. Key Outcomes & Business Impact
Market Success (First 3 Months Post-Launch)
- 1M+ downloads and 20% rebooking rates, validating product-market fit.